Privacy policy

Last updated 12 November 2026

This policy explains what personal data Awelume processes, why, and what you can do about it.

What we collect

  • Account data: your name, email address and a hashed password.
  • Billing data: plan, invoices and payment status. Card details are handled by Stripe; we never see or store full card numbers.
  • Content you add: product URLs, product photos, logos, research documents, briefs and generated ads.
  • Technical data: log entries needed to run and secure the service (IP address, browser, errors).

Why we use it

To provide the service you signed up for (contract), to bill you (contract and legal obligation), and to keep the service secure and working (legitimate interest). We don't sell your data and we don't use your content to train our own models.

Processors

To generate research and images we send the relevant content (product details, prompts, reference photos) to our image provider, Higgsfield. Payments go through Stripe. Each processes data only to deliver its part of the service.

How long we keep it

We keep your account and content while your account is open. When you delete your account we delete your content within 30 days, except records we must keep for accounting.

Your rights

You can ask for a copy of your data, correct it, delete it, or object to processing. Write to support@awelume.com. You can also complain to your local data protection authority.

Cookies

We use only the cookies needed to keep you signed in. No advertising or tracking cookies.